Should the Calgary Stampede offer more beer options?

 Calgary Stampede Survey

The Calgary Stampede currently only offers one brand of beer in its beer gardens - Bud and Bud Light.  It has a sponsorship agreement for this.  Should the Calgary Stampede offer more choice for visitors?




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Offer Local Beers

Keep the Budweiser

Promote Local Beers

What better way to let visitors from around the world try new and exciting things than to sample the local beer selection?  Offer beers from the local breweries and microbreweries - Big Rock, Wild Rose, Village and Tool Shed.

Promote Budweiser

Budweiser has been a sponsor for the Calgary stampede for some time now, and there hasn't been a problem with it.  People from around the world are familiar with Bud, so know what they are getting.  They still want to drink the beer.


There is currently no choice of beer styles for visitors of the Calgary Stampede.  There is little noticable difference between Bud and Bud Light, and many patrons do not like this choice.


Patrons can choose between Budweiser and Bud Light.  Visitors to Calgary can choose other beers when going to other locations in Calgary outside of the Stampede grounds.


The costs associated with adding additional types of Beer would be worth while, and customers would be willing to pay extra for the additional variety.


The cost savings from the simplified beer options and the sponsorship agreement get passed on to the customer.  As a not-for-profit organization, the Calgary Stampede depends on sponsorship and donations to keep operating effectively.

Microbrewery Interest

There is an ever increasing intrest in micro-brewed beer.  To take advantage of this growing market the Calgary Stampede should expand into this market.


Other Factors for Discussion

Offer other regional, national or international beers also?



Calgary Stampede Beer

Should the Calgary Stampede offer more beer options?



Offer local beers in addition to Bud and other established beer brands.


Offer local beers


Keep offering only Bud and Bud Light for the sponsorship


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